Facebook lead generation campaigns aren't just about targeting—they're about creating an irresistible combination of compelling creatives and seamless user experience. After testing hundreds of Facebook lead ads campaigns at Three Chapter Media, I'm sharing the exact strategies that consistently deliver high-quality leads at scale.

This calculator helps you determine how many creatives you can test with your ad budget and calculates your production costs. Perfect for planning Facebook, Instagram, TikTok, and other social media campaigns.

I spend a good chunk of my week inside Ads Manager, Red Bull on one side, half-finished concept briefs on the other. Over time, a clear pattern has emerged: brands that treat creative like a science experiment grow faster and sleep better.