
Performance Max Script: Simple Setup for Weekly Search-Term Insights
Searching for an easy way to see which queries trigger your Google Ads Performance Max campaigns? Meet the Performance Max Search Term script—a one‑file snippet that drops weekly search‑term insights straight into a Google Sheet without APIs, manual exports, or expensive tools.

Facebook Lead Ads Best Practices: A Media Buyer's Guide to High-Converting Campaigns
Facebook lead generation campaigns aren't just about targeting—they're about creating an irresistible combination of compelling creatives and seamless user experience. After testing hundreds of Facebook lead ads campaigns at Three Chapter Media, I'm sharing the exact strategies that consistently deliver high-quality leads at scale.

Creative Testing Calculator by Three Chapter Media
This calculator helps you determine how many creatives you can test with your ad budget and calculates your production costs. Perfect for planning Facebook, Instagram, TikTok, and other social media campaigns.

How to Test Ad Creatives on Meta: Media-Buyer Playbook
I spend a good chunk of my week inside Ads Manager, Red Bull on one side, half-finished concept briefs on the other. Over time, a clear pattern has emerged: brands that treat creative like a science experiment grow faster and sleep better.