Benefits of CRM for Digital Marketing
Think of your CRM software as the hub for all of the customer data you want to collect. It offers useful insights into customer behavior, their preferences, and needs.
Preparing Your Business for Digital Marketing Changes
As the landscape of digital marketing changes, so should our marketing strategies. Old tactics become ineffective, and new strategies must take their place.
Decoding Emotional Triggers in Marketing
Emotions can act like magnets, drawing us towards certain products and repelling us from others. Understanding this emotional pull is key to successful marketing.
Surviving Cookieless Marketing: Solutions and Strategies
As marketers, we've leaned on third-party cookies, using them to paint a clearer picture of our audiences. We know it's not just us - a TechTarget study indicates that 83% of marketers are in the same boat.