Benefits of CRM for Digital Marketing
Think of your CRM software as the hub for all of the customer data you want to collect. It offers useful insights into customer behavior, their preferences, and needs.
Preparing Your Business for Digital Marketing Changes
As the landscape of digital marketing changes, so should our marketing strategies. Old tactics become ineffective, and new strategies must take their place.
Surviving Cookieless Marketing: Solutions and Strategies
As marketers, we've leaned on third-party cookies, using them to paint a clearer picture of our audiences. We know it's not just us - a TechTarget study indicates that 83% of marketers are in the same boat.
Navigating Digital Marketing with Strategy
A strategic approach to digital marketing can greatly enhance your business outcomes. According to Bain & Company, increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%.