AI Max in Google Ads is a one-click feature suite that uses artificial intelligence to supercharge your Search campaigns. It's not a separate campaign type, but rather an intelligent upgrade that helps your existing Search campaigns reach more relevant customers, create better ad copy automatically, and drive more conversions—typically 14% more at similar costs.

In April 2025, Meta quietly rolled out Incremental Attribution in Ads Manager, a feature that separates real ad-driven conversions from those that would have occurred naturally. But here's what most advertisers don't realize: this isn't just another reporting metric – it's a completely different way of optimizing campaigns that early adopters are using to see 20%+ improvements in true performance.

Searching for an easy way to see which queries trigger your Google Ads Performance Max campaigns? Meet the Performance Max Search Term script—a one‑file snippet that drops weekly search‑term insights straight into a Google Sheet without APIs, manual exports, or expensive tools.