In April 2025, Meta quietly rolled out Incremental Attribution in Ads Manager, a feature that separates real ad-driven conversions from those that would have occurred naturally. But here's what most advertisers don't realize: this isn't just another reporting metric – it's a completely different way of optimizing campaigns that early adopters are using to see 20%+ improvements in true performance.

Searching for an easy way to see which queries trigger your Google Ads Performance Max campaigns? Meet the Performance Max Search Term script—a one‑file snippet that drops weekly search‑term insights straight into a Google Sheet without APIs, manual exports, or expensive tools.

Facebook lead generation campaigns aren't just about targeting—they're about creating an irresistible combination of compelling creatives and seamless user experience. After testing hundreds of Facebook lead ads campaigns at Three Chapter Media, I'm sharing the exact strategies that consistently deliver high-quality leads at scale.

This calculator helps you determine how many creatives you can test with your ad budget and calculates your production costs. Perfect for planning Facebook, Instagram, TikTok, and other social media campaigns.